Sunday Racing Hat + Japanese Inspired Lunch + Japanese Grand Prix = an awesome Sunday
Oh and by the pool watching on phone not featured, but would also LOVE to be by the track right now 👀
#SundayRacing #JapaneseGP #JapanGP #F1
We’ve had a few questions if our “Melbourne” tees are unisex? They sure are (you can get the sizing chart on our website)…Featured here, the partners behind the gals (putting up with Elle & Hayley’s constant hustle)
#PrincipalTheLabel #SundayRacing #F1 #Melbourne #GrandPrix
Have you shopped this collab yet!??
Lykka is a Northern Rivers-based artist known for her bold, dynamic approach to motorsport-inspired art. With a unique perspective on Formula 1, she blends the high-speed energy of racing with her personal experiences as a female creative, offering a fresh take on traditional sports culture.
Her work captures the intensity, movement, and emotion of the track, celebrating the strength, grace, and resilience that define both the sport and the women who love it. This pieces is inspired by iconic moments on and off the circuit—pushing boundaries, breaking norms, and redefining what it means to be a motorsport fan.
Through our collaboration, we’re bringing her vision to life in a collection that embodies speed, style, and the power of female creativity.
Shop online now!
#lykka #f1
We love a race weekend - triple header incoming.
Don't forget @paddock43podcast is hosting a FREE watch party this Sunday - link is in their bio to register. We will also be having a pop-up store there too!
#JapanGP #JapaneseGP #F1 #RaceWeek
Spotted at the #ausgp one of our bag charms in collab with Good Luck Tess. Louis Vuitton x Principal has a good ring to it...
#LouisVuitton #PrincipalTheLabel #BagCharm #F1
It's a bestseller for a reason. Iconic track location marker - Albert Park, to the best quality oversized unisex tee.
Available in 3 colour ways online now.
#F1 #SundayRacing #BestSeller
The one and only @lissiemackintosh made a pit stop at our Principal launch event ahead of the #ausgp
The amazing @patriciavalerimellior from @paddock43podcast sat down with Lissie to chat all things Principal!
#principalthelabel #lissiemackintosh #f1
The perfect cross-body bucket bag for every racing fan on a Sunday 😉
Available online now!!
#bucketpag #tote #sundayracing #f1 #principalthelabel #availablenow
When there is no racing on this weekend…Hot Girl Walka and iced lattes ☕️
Spotted // Our @goodlucktess stickers and keyrings and the “Marli tee” (all shipping and available now!!)
#principalthelabel #melbourne #weekendenergy
HOME RACE ENERGY ✨🏎️
We loved seeing everyone on track at the #AusGP repping there @principal.thelabel pieces (brb crying 🥹)!!!
Can we do this weekend all over again please?!
#PrincipalTheLabel #F1 #Racing #SundayRacingClub #FemaleF1Fans #Melbourne
DID YOU KNOW...
We designed our own mini race helmets with @goodlucktess that you can use as a bag charm or key chain…(and we’re obsessed with them)
Online now!!
#F1 #bagcharms #f1helmut #racing
So apparently Lewis Hamilton ordered pineapple pizza for the Ferrari team.. thoughts?
What is your pizza order
#principalthelabel #f1 #lewishamiltion #pizza
When we asked what @lykkaali wanted to name her two principal collab tees she designed, she honoured one to her sister Marli 🥹
Lykkas print sits on a beautiful light weight cotton lavender coloured tee. It’s unique, fun, and just the best.
We still have some tees left of this limited drop!!
#f1
Warming those tyres up because SUNDAY RACING IS HERE
Who’s watching the #chinagp right now!?
Surely you are wearing your #principalthelabel gear 😉 send us a pic!
#f1 #f1merch #racing #womeninmotorsport
SPRINT (winner), Don’t Walk 🏎️
Our LEWIS hat is a must (clearly) for this season!!
📸 | @jasminhowell spotted at AusGP last weekend, captured by @i.shot.jerry
#F1 #Lewis #Ferrari #LewisHamilton #ChinaGP
Apparently Toto wanted to buy the whole team a LEWIS hat each!!* 😆
*May not be factual
#TotoWolff #F1 #Lewis #LewisHamilton #Ferrari #PrincipaltheLabel
