We’re on a mission to collaborate with other small, female-founded businesses, and this one is going to bring you joy in the smallest and best of ways!

Tess, the creative force behind Good Luck Tess, never planned on becoming a motorsport designer—but sometimes, the best things happen by accident. What started as a passion project in 2022 quickly evolved into a brand that blends humour, creativity, and an undeniable love for Formula 1.

Known for her distinctive, hand-drawn motorsport-inspired designs, Tess has built a cult following of F1 fans who appreciate her unique take on racing culture. Her work captures the fun, chaos, and camaraderie of the sport in a way that feels fresh, playful, and effortlessly cool.

Now, Good Luck Tess x Principal The Label brings this creative energy to life in a brand-new collaboration. This collection is a fusion of our shared love for racing, bold design, and the F1 community—created for fans who want to wear their passion with style.